Top 4 Video Mistakes You Are Probably Making and How To Avoid Them

A lot can go right when it comes to the video, but you can also suffer a few mishaps if you are not careful. With the rising popularity of video marketing trends for 2023 and the need for video to support marketing efforts, business owners need help with video marketing. Today we will share with you the four biggest video-making mistakes most business owners make that affect their brand and marketing.

Composition and Framing

It is almost always best practice to shoot in landscape mode. Every social media platform is set up to display videos horizontally, so you can avoid those black bands on the side that you get when you film vertically. Get close to your subject if it’s a person speaking; aim for the chest and up and hold the camera at eye level or below.

Bad and Crappy Audio

The quality of your videos Audio is essential for creating more professional marketing videos for your business because if they cannot hear you, why would they keep watching? Avoid background noise, keep electronics off, keep extra people away, and even watch out for heating and cooling systems because the camera can pick up on those sounds. This will guarantee that your video will turn out as great as it possibly can.

Bad Lighting

The third and most recent mistake we made while producing a business video was failing to integrate good lighting. Too often, we see videos that are too dark or have unflattering shadows of the subjects. So, use natural light when possible; film outside when you can or near a window. At the same time, watch out for backlighting, or you will end up with a dark silhouette stealing your spotlight. Work with the best production house in India that can produce a good-looking video and understand video marketing.

Too Close to Background

The fourth and last mistake is placing the subject too close to the background, typically a wall, which is the fifth and final video production error business owners frequently commit when creating their own marketing videos. The result is that the individual looks incredibly flat and practically merges with the wall. It will seem much more professional if you stand at least 4–5 feet away from your background to generate separation and depth.